How To Steal To The Top Of Google: Use the News - What Not to Do
Let me tell you what you don't do; and that’s send out some boring press release about how great your product is. It won’t get picked up by the media, it won’t get listed in Google, and it will be a waste of your time if not your money too.
Unless you are one of the Fortune 500, people don’t care about you or what products you have for sale or what products you are going to release. No matter how great the product is. You could have a product that would end hunger worldwide, and if you sent out a press release the way 99.99% of all press releases look, people will continue to go hungry because not a single reporter on the planet will care.
What you need to do first of all is put yourself into the shoes of the reporter and the newspaper. People can give me all the B.S. about journalistic integrity and so on that they want. At the end of the day, the newspapers have to get sold. The only way to sell newspapers is to have stories that people will want to read. That means that a journalist needs to be able to write compelling news about things people care about.
So you need to think to yourself, how can I help to make a reporter's job easier? How can I leverage my product to aid a reporter in their job of creating compelling news articles?
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