It's true that no SEO can guarantee inclusion in the search engine indexes after performing an analysis. That is partly because the search engines themselves are not terribly specific about what practices will cause them to remove a website from their indexes. For example, what exactly is search engine spam? Google offers a short list of practices that fall under that heading, and therefore should be avoided:
- Hidden text or hidden links.
- Cloaking or sneaky redirects.
- Automated queries to Google.
- Pages loaded with irrelevant words.
- Multiple pages, subdomains, or domains with substantially duplicate content.
- "Doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.
Here are some other rules to keep in mind, from Google's site:
"Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, 'Does this help my users? Would I do this if search engines didn't exist?'"
"Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or 'bad neighborhoods' on the web as your own ranking may be affected adversely by those links."
"Google may respond negatively to other misleading practices not listed here, (e.g. tricking users by registering misspellings of well-known web sites). It's not safe to assume that just because a specific deceptive technique isn't included on this page, Google approves of it."
For more information, check Google's Webmaster Guidelines at http://www.google.com/webmasters/guidelines.html.
Yahoo Search is even more restrictive in their definitions of spam and undesirables; however, concentration on detection and removal has not been receiving quite as much focus. It is important to be aware of and conform to Yahoo's restrictions, since Yahoo has no reacceptance policy. Banishment has been, in every case I've heard of, permanent. http://help.yahoo.com/help/us/ysearch/deletions/deletions-05.html
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